Typography
Typography isn’t just about picking a pretty font — it’s a key part of how your brand speaks. The right typefaces create consistency, personality, and clarity across everything you do. I’m intentional about every font choice, making sure you have a set that’s versatile, cohesive, and true to your brand’s voice.
Logo Design
Every business is unique — and your logo should be too. Whether you need a wordmark, icon, badge, or something in between, I’ll help you choose the right style and design it to be flexible, versatile, and easy to use wherever your brand shows up.
Color Theory
Color isn’t just decoration, it’s communication. The right color palette boosts recognition, sets the tone, and speaks directly to your ideal client. I apply color theory to ensure your brand feels intentional, clear, and visually aligned with the message you want to convey.
Your Logo, Step by Step
Everything starts with a relaxed, get-to-know-you meeting. This is where I learn all about your brand — your vision, values, and the vibe you're going for. No pressure, just a conversation to get aligned and inspired. It helps set the tone for everything that follows.
1. Discover Your Brand
Then comes your first round of logo options, designed from scratch and tailored just for you. From there, we refine your favorite until it’s just right. The number of edits depends on your package (don’t worry — there’s a fit for everyone!). Icon logos — those bold, stand-alone symbols — are included in Level 3 packages only, to keep the quality top-tier.
3. Design & Refine
Next, I’ll pull together custom moodboards to capture the look and feel of your brand. Picture Pinterest meets branding strategy — visual inspiration that guides the creative direction. It’s the first big step toward bringing your brand identity to life.
2. Define the Direction
Once you give the final thumbs up, I’ll wrap up everything into a clean, organized package. You’ll get your logos in every format and color variation you need, plus a guide that makes using them super simple.
4. Final File Handoff
Branding Menu
Custom Logo Design Levels
Every business is at a different stage in its brand development. That’s why I offer three tailored levels of service to fit your needs. Please contact us to learn more about our services, pricing, and the complete process for getting started.
Foundation Builder
This package includes three moodboards (no edits). Once you choose your preferred direction, I’ll present custom logo designs. You’ll receive two rounds of revisions for your selected logo. Once final approval is received, I will provide all logo files along with a document that includes the color codes and typeface names.
Brand Builder
This package includes three moodboards with one round of edits. Once you select your preferred direction, I’ll present custom logo designs. You’ll receive up to four rounds of revisions for your chosen logo. After final approval, you’ll receive all logo files and a one-page brand guide featuring color codes, typography, and usage instructions.
Signature Suite
This package includes three custom moodboards with unlimited edits until we lock in the right creative direction. From there, I’ll design a set of custom logo concepts tailored to your brand. You’ll receive up to eight rounds of revisions to fine-tune your logo, colors, and typefaces. Once finalized, you’ll get all logo files in various formats, plus a detailed four-page brand guide outlining your color palette, typography, logo variations, and usage instructions.
Need More Along the Way?
Sometimes you realize mid-process that you need more than just a logo — or you’re working with an existing brand that needs clarity or consistency. I offer add-ons like brand guidelines to help strengthen and unify your visual identity across all platforms.
Tweak & Transform
This service is perfect for those quick tweaks that make a big difference. Whether you need a new file type of your current logo, a slight retouch, updated colors or fonts, or a new layout orientation, this service has you covered. It’s ideal for refreshing your existing logo without starting from scratch. Clean, simple updates to keep your brand looking sharp and consistent.
Pivot Package
This service is designed for those big-picture changes that take your brand in a new direction. Whether you're pivoting mid-process, enhancing an existing logo, reworking core design elements, or doing a full refresh of your colors and typefaces, this service gives your brand the upgrade it needs. It’s ideal when small tweaks won’t suffice, and you’re ready for a bold shift or a more elevated, strategic look.
The Consistency Kit
This service is your go-to reference for keeping your visual identity consistent and professional across the board. This custom-designed PDF booklet outlines your brand’s key elements — including logo usage, color palette, typography, and spacing rules — in a clear, easy-to-follow format. Whether you’re working with a new designer, printer, or marketing team, this guide saves you from constant back-and-forth and ensures everyone stays aligned. It’s not just about design — it’s about protecting your brand’s integrity and making sure it shows up the right way, every time.
Styled & Aligned
This service is perfect for businesses that love their logo but feel like the rest of their branding is a bit scattered. If your visual identity feels inconsistent across platforms — or you're just unsure how to tie it all together — this service brings clarity and cohesion. You’ll receive a one-page PDF brand guide that outlines your logo, colors, and typography in a simple, easy-to-use format. It’s a quick refresh that helps you feel confident, aligned, and ready to show up consistently everywhere your brand lives.
Blue Ridge Granite
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Shiny Memories
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Tidy Tunes LLC
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Contact Us
Got a project or idea brewing? Let’s chat and bring it to life! Drop us a line—creative magic starts with a simple hello.
864-569-1188
Let's Start the Conversation today!
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